Every engagement is tracked against search console, map pack position and lead volume, then reviewed with you month by month.
Sample data. The studies below use illustrative figures and mockup dashboards to show how Axcendra reports on work. Live client numbers replace them once results are approved for sharing.
Residential brokerage8 month engagement
From invisible to 18,700 monthly organic clicks
Regional brokerage, 240 active listings
The challenge
The site ranked for the brand name and nothing else. Listing pages were thin, duplicated and never indexed properly.
What we did
Rebuilt the keyword map around buyer intent by neighbourhood
Rewrote 240 listing descriptions with unique, indexable copy
Fixed internal linking and templated meta data
Published 32 area guides mapped to search demand
Before and after
Monthly organic clicks
2,300to18,700
+713%
Indexed pages
180to1,940
+978%
Top 3 keywords
6to184
+178
Organic enquiries
11to146
+1,227%
Organic search became the largest source of viewing requests, ahead of paid portals for the first time.
Independent agency5 month engagement
Map pack position 13.6 to 2.1 across nine suburbs
Single office agency, three person sales team
The challenge
The agency was invisible in the map pack outside its own street name, so walk in enquiries dried up.
What we did
Rebuilt the business profile with service and area categories
Created nine suburb landing pages with local proof
Ran a structured review request programme
Cleaned up citations and duplicate listings
Before and after
Average map rank
13.6to2.1
11.5 places
Profile calls
24to268
+1,016%
Direction requests
9to141
+1,466%
Reviews
12to97
+85
The agency now appears in the top three for every suburb it services, and phone enquiries doubled month on month.
New build developer6 month engagement
38 to 1,256 qualified leads a month
Developer with two active projects
The challenge
Traffic was arriving but the pages asked for a phone call on the first scroll, so almost nobody converted.
What we did
Rewrote both project landing pages around buyer objections
Added a floor plan and price guide lead magnet
Built a nurture sequence for early stage buyers
Tested headlines and form placement monthly
Before and after
Monthly leads
38to1,256
+3,205%
Conversion rate
0.6%to6.8%
+6.2 points
Cost per lead
$74to$9
-88%
Booked viewings
14to212
+1,414%
The sales team moved from chasing cold lists to working an inbound pipeline that fills itself every week.
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